
I'm Ali, and I came up with the idea of Creative Bobbin when so many people were asking me how I learnt to make dresses.
I've been working in the fashion industry my whole career, I was lucky enough to know from an early age what I loved doing. I learnt my first skills off my mum, as she had also been sewing her whole career, then in 1992 I went to college to study fashion and textiles.
In 1998 I first worked in New York, where I learnt a lot, very quickly! After 4 years I headed to London where I worked for big retailers for 5 years.
In 2007 I entered the bridal market, almost by accident, making bespoke dresses, which I still do now, and still love! I keep getting told I make it look easy, so I thought I'd share how easy it can be.....
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